Manchester United’s rebuild project has faced ups and downs. Is the club finally heading in the right direction? A deep dive into the progress and outlook of the league giants.

Manchester United’s Rebuild: Is It Working?

The term “rebuild” has become synonymous with Manchester United ever since the departure of Sir Alex Ferguson in 2013. Over a decade later, the Red Devils are still trying to restore the identity and dominance that once defined them. With managerial changes, fluctuating transfer strategies, and inconsistent on-pitch performances, fans are constantly left wondering—is the rebuild working?

In 2025, under the leadership of Erik ten Hag and backed by major structural overhauls within the club, United have taken visible steps toward long-term stability. However, in a league that’s become more competitive than ever—with rising clubs like Newcastle United, Aston Villa, and Brighton joining the traditional “Big Six”—progress isn’t just about hope; it’s about measurable outcomes.

This Aw8 Pro article takes a deep look into Manchester United’s current rebuild, its effectiveness, and whether the club is finally charting a path back to league greatness.

A Decade of Transition: The Need for a Rebuild

Manchester United’s struggles post-Ferguson can be summarized through several failed managerial tenures: David Moyes, Louis van Gaal, José Mourinho, Ole Gunnar Solskjær, and now Erik ten Hag. Each brought their own philosophy, and each left behind an incomplete blueprint.

What followed was a cycle of expensive signings with little cohesion—Angel Di María, Alexis Sánchez, Romelu Lukaku, Paul Pogba. Despite brief moments of brilliance, the league title remained elusive.

Ten Hag was brought in not only to win matches but to build a sustainable football model rooted in tactical identity, youth development, and smart recruitment.

Tactical Identity Under Erik ten Hag

One of the most evident changes since Ten Hag’s arrival has been the team’s tactical structure. Moving away from reactive football, United now aim for controlled possession, pressing triggers, and building from the back—hallmarks of Ten Hag’s philosophy from his Ajax days.

Tactical Traits:

A structured 4-2-3-1 or 4-3-3 formation
Emphasis on midfield control and ball retention
Integration of young players like Alejandro Garnacho and Kobbie Mainoo
Full-backs often inverting to overload central zones

While the execution has been inconsistent, especially against high-pressing teams, the tactical framework is clear—something United lacked for years.

Recruitment: From Panic Buys to Strategic Signings

Manchester United have made a conscious shift from impulsive signings to more strategic acquisitions.

Notable Signings:

Lisandro Martínez: Brought steel and composure to the backline.
André Onana: A modern goalkeeper, crucial for Ten Hag’s build-up play.
Rasmus Højlund: A raw but promising striker with high ceiling.
Mason Mount: A multifunctional midfielder who fits the pressing system.

Despite some initial doubts—especially around Onana’s early mistakes and Mount’s injury record—the signings reflect a long-term vision.

Moreover, the club has trimmed the wage bill by offloading several high-earners and underperformers such as Harry Maguire (loaned), Donny van de Beek, and Anthony Martial.

Youth Integration: A Return to Club Values

Manchester United’s historic DNA is built on youth development—from the Busby Babes to the Class of ‘92. Under Ten Hag, the club has revived that tradition.

Kobbie Mainoo has established himself as a composed midfield presence at just 19.
Alejandro Garnacho is becoming a regular starter, adding flair and directness.
Willy Kambwala and Omari Forson are also knocking on the first-team door.

This youth-first policy is not only cost-effective but also reestablishes United’s identity as a breeding ground for elite talent.

Results: Progress Measured or Stagnation?

While performances have improved in patches, results have remained inconsistent. In the 2024/25 season, United find themselves in a tight race for Champions League qualification rather than a title charge. Key injuries and lack of squad depth have hampered continuity.

Key Stats So Far (as of May 2025):

Premier League Position: 4th/5th
Goals Scored: Among top 5
Goals Conceded: Slightly improved but still vulnerable on counters
Cup Competitions: Quarterfinals in UCL, strong FA Cup run

United have shown they can compete with elite clubs—victories over Manchester City and Arsenal prove this—but also suffer unexpected slip-ups against mid-table teams.

The Structural Overhaul Behind the Scenes

Beyond the pitch, the club has undergone internal transformation:

New Sporting Director and Data Analytics Department
Better alignment between scouting, coaching, and board
Upgraded training facilities and youth academy programs

The influence of INEOS (new investors) has brought a more modern, data-driven decision-making process, something that was sorely lacking during the Woodward era.

What’s Still Missing?

Despite the clear improvements, Manchester United are not yet “back.” They still lack:

A world-class defensive midfielder to replace Casemiro long-term
Consistency in pressing and transitions
A reliable backup striker to support Højlund

Depth remains an issue, especially when injuries strike. Also, United’s mental fragility in key moments—dropping points from winning positions—still haunts them.

Is the Rebuild Working?

The short answer: Yes, but slowly.

The club has moved from chaos to strategy, from reactive decisions to long-term planning. Tactical identity is clearer, youth development is thriving, and transfer decisions are improving. However, United are still a few key signings and a season or two away from seriously challenging for the league title again.

Conclusion: Patience or Pressure?

Manchester United fans are famously passionate and impatient—and understandably so. Over a decade without a league title feels eternal for a club of such stature. But in 2025, for the first time in years, the rebuild looks like it has a solid foundation.

If the club continues to back its manager, make data-driven recruitment choices, and stay the course, there is every reason to believe that Manchester United can return to the summit of the league in the near future.

Support your club through every phase of its journey. The rebuild isn’t perfect, but it’s progress—and progress is worth celebrating in any league. Stay loyal, stay vocal, and keep believing in the league dream!