MarkNtel Advisors recently published a detailed industry analysis of The US Sun Protective Clothing Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.
The US Sun Protective Clothing Market, Share, and Trends Analysis Report – Industry Overview and Forecast to 2027
The US Sun Protective Clothing Market is projected to expand at a CAGR of around 7% during the forecast period, i.e., 2022-27.
What are the major Driver The US Sun Protective Clothing industry?
High Prevalence of Skin Cancer Leading to Adoption of Sun Protective Clothing– The high prevalence of skin cancer in the country & rising awareness regarding preventive measures for skin damage, sunburn, and other skin diseases, such as skin cancer, have been evident drivers for the increasing adoption of sun protective clothing in recent years. Skin cancer has become one of the most common diseases as a result of direct sun exposure for longer durations. Besides, the depleting ozone layer in the atmosphere is one of the reasons for skin cancer. Therefore, a longer duration of harmful ultraviolet (UV) rays on the skin can cause skin cancer.
- According to the American Academy of Dermatology (AAD) Association, approx. 9,500 individuals in the US are diagnosed with skin cancer every day. Also, it is estimated that there would be 196,060 new cases of melanoma, 101,280 cases of non-invasive, and 106,110 invasive cases diagnosed in the US in 2021.
Moreover, to counter this, the individuals in the country have started taking preventive measures, such as applying sunscreen lotions & body packs. However, it needs to be applied again & again during the day. Consequently, sun protective clothing such as sun hats, shirts, pants, sleeves, etc., has become a suitable alternative. In this regard, there has been a high demand in the US for protective clothing against the sun, which will probably persist in the years to come.
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What segments define The US Sun Protective Clothing Market from 2022 to 2027? How do these segments contribute to market dynamics and growth?
By Clothing Type
- Top Wear
- Tees & Tops
- Shirts
- Tunics
- Hoodies & Jackets
- Others (Dresses, Wraps, etc.)
- Bottom Wear
- Pants & Capris
- Skirts, Skorts & Shorts
- Swimwear
- Accessories
- Sun Hats
- Face Masks
- Others (Gloves & Sleeves, Scarves & Bandanas, Shawls, etc.)
According to report, Of them all, top wear accounted for a significant share in the US Sun Protective Clothing market during 2017-21.
By Material
- Cotton
- Linen
- Polyester
- Nylon
- Satin
- Others (Lycra, Canvas, etc.)
By End User
- Men
- Women
- Kids & Infants
By Distribution Channel
- Online
- E-Commerce Websites
- Company Websites
- Offline
- Supermarket/Hypermarket
- Multi-brand Retail Stores
- Brand-owned Stores
According to report, Among the two, the online channel has witnessed significant growth in the US Sun Protective Clothing market during the historical period.
Geographical Analysis: The US Sun Protective Clothing Market
By Region
- North East
- Midwest
- West
- South
The US Sun Protective Clothing Market Share & Competitive Landscape:
The US Sun Protective Clothing Market is characterized by intense competition, with several key players driving growth through innovation, market expansion, and strategic investments. The competitive landscape provides valuable insights into the industry’s leading companies, highlighting their strengths, financial performance, and market influence.
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Leading Companies in The US Sun Protective Clothing Market are:
- Coolibar Sun Protective Clothing
- SummerSkin
- Solumbra
- UV Skinz, Inc.
- Solbari Sun Protection
- Cabana Life
- Columbia Sportswear Company
- Little Leaves Clothing Company
- IBKUL
- Nozone Clothing Company
- Others
The US Sun Protective Clothing Recent Development:
- In February 2020, Cabana Life established a partnership with Talbots, which would help the company spread its sun-safe messages & expand the reach of stylish UPF solutions. This is expected to widen the customer base.
- In 2017, Coolibar Sun Protective Clothing announced Summer Sanders as its brand ambassador for its UPF 50+ sun protective apparel clothing line in the US. Summer Sanders is a two-time Olympic Gold Medalist & three-time melanoma skin cancer survivor, with the help of which the company aims to spread awareness about sun protective clothing in the country
Questions Addressed in this Study
1.What factors are driving the The US Sun Protective Clothing Market growth?
2.How is the The US Sun Protective Clothing Market expected to grow over the next five years?
3.What are the key insights into the current trends in the The US Sun Protective Clothing Market?
4.What is the current size of the The US Sun Protective Clothing Market, and how is it projected to change in the future?
6.What is the future outlook for the The US Sun Protective Clothing Market in terms of technological advancements and market expansion?
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