MarkNtel Advisors recently published a detailed industry analysis of the Asia-Pacific Mobile Advertising Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.
Asia-Pacific Mobile Advertising Market, Share, and Trends Analysis Report – Industry Overview and Forecast to 2028
The Asia-Pacific Mobile Advertising Market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28
Asia-Pacific Mobile Advertising Market (2023-28): Segmentation Analysis
The Asia-Pacific Mobile Advertising Market study of MarkNtel Advisors evaluates & highlights the major trends & influencing factors in each segment & includes predictions for the period 2023–2028 at the global, regional, and national levels. Based on the Format Type, and End Users the market has been further classified as:
What segments define the Asia-Pacific Mobile Advertising Market from 2023 to 2028? How do these segments contribute to market dynamics and growth?
- By Format Type
- Search
- Display
- Video
- Social Media
- Websites
- Others (MMS, SMS, etc.)
According to report, The search segment is expected to hold a considerable share of the market over the forecast period due to the growing internet surfing among the citizens in the region.
- By End User
- Retail & E-commerce
- Media & Entertainment
- Healthcare
- BFSI (Banking Financial Service and Insurance)
- Education
- Travel & Tourism
- Automotive
- Others (Telecom, Government, etc.)
According to report, The retail and e-commerce segment would grab a significant share in the Asia-Pacific Mobile Advertising market during the forecast period due to the rising inclination of customers for purchasing electronics, apparel, and other products via online platforms.The retail and e-commerce segment would grab a significant share in the Asia-Pacific Mobile Advertising market during the forecast period due to the rising inclination of customers for purchasing electronics, apparel, and other products via online platforms. The rising internet services penetration and launch of 5G would also enhance consumers to purchase these products over the internet platform.
Furthermore, the education sector is emerging as one of the key revenue-generating segments for mobile advertising companies. The digitalization of the education industry post-COVID-19 is seen as a colossal opportunity by mobile advertising companies. The penetration of smartphones among the Gen Z population has skyrocketed post-2020 in the entire APAC region. Also, the increasing number of subscribers of OTT platforms across South East Asia, India, China, etc., due to attractive pricing has been further boosting mobile advertising.
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Geographical Analysis: Asia-Pacific Mobile Advertising Market
By Country
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
Asia-Pacific Mobile Advertising Market Share & Competitive Landscape:
The Asia-Pacific Mobile Advertising Market is characterized by intense competition, with several key players driving growth through innovation, market expansion, and strategic investments. The competitive landscape provides valuable insights into the industry’s leading companies, highlighting their strengths, financial performance, and market influence.
Leading Companies in the Asia-Pacific Mobile Advertising Market are:
- Alibaba Group
- Alphabet Inc.
- AppLovin Corporation
- Baidu Inc.
- ByteDance Ltd.
- InMobi
- Kakao Corporation
- Meta Platforms, Inc.
- Mobvista
- Tencent Holdings Ltd.
- Twitter Inc.
- Others
Explore the Complete Asia-Pacific Mobile Advertising Market Analysis Report –
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Asia-Pacific Mobile Advertising Industry Recent Developments
- In 2023, Aurora Mobile, a China based leading provider of customer engagement and marketing technology services became a strategic partner of WhatsApp in China
- In 2021, Mobvista – a mobile advertising company acquired Reyun which is a third-party mobile measurement and marketing technology company. Mobvista acquired Reyun worth around USD233 million in China.
- In 2019, Adways Inc., has signed an exclusive partnership agreement with mobile add platform- POKKT in India, Southeast asia, and Middle East Regions. The partnership would work to widen its reach in the Japan market by targeting more than 50 million app users in Japan.
Questions Addressed in this Study
1.What factors are driving the Asia-Pacific Mobile Advertising Market growth?
2.How is the Asia-Pacific Mobile Advertising Market expected to grow over the next five years?
3.What are the key insights into the current trends in the Asia-Pacific Mobile Advertising Market?
4.What is the current size of the Asia-Pacific Mobile Advertising Market, and how is it projected to change in the future?
6.What is the future outlook for the Asia-Pacific Mobile Advertising Market in terms of technological advancements and market expansion?
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Why MarkNtel Advisors?
MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.
Our specialization in niche industries informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.
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