MarkNtel Advisors recently published a detailed industry analysis of the Japan Sauna and Spa Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.
Japan Sauna and Spa Market, Share, and Trends Analysis Report – Industry Overview and Forecast to 2030
The Japan Sauna and Spa Market size was valued at USD 1.48 billion in 2023 & is projected to reach USD 8.52 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 24.4% during the forecast period, i.e., 2024-30.
Key Findings in Japan Sauna and Spa Market:
- Historical Analysis: 2019–2022
- Base Year: 2023
- Forecast Period: 2024–2030
Leading Market Players- Aman Group S.a.r.l, Candeo Hotels, Ochiario, Skyspa Yokohama, Mandarin Oriental Hotel Group Limited, The Ritz-Carlton Hotel Company L.L.C., O Park OGOSE, 8 Hotel Chigasaki, SOLO SAUNAtune, Six Senses Kyoto, SaunaLab, and Others (Koganeyu, etc.)
Key Highlights of the Report
- Market Dimensions & Projections
- Pricing Evaluation,
- Recent Strategic Moves by Companies,
- Primary Stakeholders,
- Analysis of Import and Export Trends,
- Competitive Landscape Assessment,
- Emerging Opportunities,
- Market Trends and Indicators
What are the major Driver the Japan Sauna and Spa industry?
Surge in Wellness Tourism – The Japan Sauna and Spa Market is being greatly impacted by the rapidly increasing wellness tourism industry. Japan has long been renowned for its diverse cultural heritage and breathtaking natural scenery, drawing in numerous tourists who seek authentic well-being experiences. To satisfy this demand, hotels & resorts provide a wide range of sauna and spa services that are often inspired by traditional Japanese health practices. Business-related tours are also related to wellness tourism as professionals come and visit to get rid of stress and busier working schedules. As Japan is a hotspot for wellness tourism, the rise in international tourists seeking premium Japanese spa experiences has notably contributed to the growth of the Health and Wellness Tourism Market.
By March 2024, Japan welcomed over 3 million international travelers as per the estimates released by the Japan National Tourism Organization (JNTO), denoting an increase of 11.7% from figures recorded in 2019. The increasing number of affluent foreign visitors to Japan enhances the expansion of premium and luxury hotels. Thus, hotels and resorts are increasingly incorporating sauna and spa services as key amenities, aligning with the global growth in leisure tourism, and hospitality, thereby contributing to driving the market growth.
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What segments define the Japan Sauna and Spa Market from 2024 to 2030? How do these segments contribute to market dynamics and growth?
By Type
- Sauna- Market Size & Forecast 2019-2030, (USD Million)
- Wood-Burning Sauna
- Electric Sauna
- Thermal Sauna
- Smoke Sauna
- Steam Sauna
- Infrared Sauna
- Others (Portable steam Sauna, Steam Shower, etc.)
- Spa- Market Size & Forecast 2019-2030, (USD Million)
- Salon Spa
- Destination Spa
- Medical Spa
- Hamman Spa
- Others (Ayurveda Spa, etc.)
According to report, The Sauna segment is expected to lead the Japan Sauna and Spa Market.
By Service Type
- Relaxation (Sauna Sessions)- Market Size & Forecast 2019-2030, (USD Million)
- Therapeutic Service (Massage, Aromatherapy, etc.)- Market Size & Forecast 2019-2030, (USD Million)
- Beauty/Grooming- Market Size & Forecast 2019-2030, (USD Million)
- Physical & Mental Wellness- Market Size & Forecast 2019-2030, (USD Million)
According to report, Physical & Mental Wellness holds a significant market share in Japan, due to the country’s inclination towards traditional and modern wellness practices.
By Distribution Channel
- Speciality Centres & Hubs- Market Size & Forecast 2019-2030, (USD Million)
- Hotel & Hospitality- Market Size & Forecast 2019-2030, (USD Million)
- Online- Market Size & Forecast 2019-2030, (USD Million)
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Geographical Analysis: Japan Sauna and Spa Market
By Region
- Kanto
- Central/ Chubu
- Tohoku
- Hokkaido
- Others
Japan Sauna and Spa Market Industry Recent Development:
- 2024: Six Senses introduced a brand-new urban hotel and spa retreat in Kyoto, Japan. Six Senses Spa Kyoto offers integrated spa and wellness treatments focused on Sleep, Detox, Yoga, and Fitness, authentic onsen bath houses, a Biohack Recovery Lounge, saunas, steam rooms, a Watsu pool, tea lounges, and more.
- 2023: SaunaLab, a chain of saunas primarily targeting women, was launched by Yoneda in Nagoya, Fukuoka, and Tokyo.
Key Questions Addressed in This Study
- What are the primary factors driving the growth of the Japan Sauna and Spa Market?
- How is the Japan Sauna and Spa Market expected to evolve over the next five years?
- What key insights can be drawn from current trends shaping the market?
- What is the current market size, and how is it forecasted to change in the coming years?
- What is the future outlook for the market in terms of technological innovation and geographic expansion?
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Why MarkNtel Advisors?
MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.
Our specialization in niche industries informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.
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