If you plan to start a business in Ontario under a name other than your own legal name, you must register a trade name (also called a business name). Trade name registration is a crucial step for entrepreneurs, freelancers, and companies looking to build a professional brand identity and operate legally in the province.
What Is a Trade Name?
A trade name (or operating name) is the name your business uses publicly, which can differ from your personal name or your corporation’s legal name.
For example:
If your legal name is Jane Smith but you want to operate as Jane’s Floral Designs, you must register Jane’s Floral Designs as a trade name.
This registration allows you to market your business under that name, open bank accounts, and sign contracts — all while complying with Ontario’s Business Names Act.
Who Needs to Register a Trade Name in Ontario?
You must register a trade name if you are:
- A sole proprietor operating under a name other than your legal name.
- A partnership using a name different from the partners’ legal names.
- A corporation operating under a different name than its registered corporate name (for example, 1234567 Ontario Inc. operating as BlueSky Marketing).
If you are operating under your exact personal or corporate name (without any additions), registration is not required.
Why Registering a Trade Name Is Important
- Legal Requirement
Ontario’s Business Names Act requires all non-incorporated business names to be registered. Operating without registration could lead to fines or legal issues. - Builds Credibility
A registered trade name enhances your professional image, making customers trust your brand more. - Banking and Contracts
Most banks require proof of trade name registration to open a business account or accept payments under that name. - Marketing and Branding
Registering a name allows you to use it consistently across your website, social media, and advertising materials.
How to Register a Trade Name in Ontario
You can register your trade name online through the ServiceOntario website. Here’s a step-by-step process:
- Search for Name Availability
Use the Ontario Business Name Search or NUANS (Newly Upgraded Automated Name Search) to ensure your desired name isn’t already in use. - Gather Business Information
You’ll need:- Your full legal name and address
- The business address
- Type of business (sole proprietorship, partnership, or corporation)
- Proposed trade name
- Register Online or In Person
Visit ServiceOntario’s Business Name Registration page to complete your registration.- Fee: Approximately $60 for online registration
- Validity: 5 years (renewable before expiry)
- Receive Your Master Business Licence (MBL)
Once registered, you’ll get a Master Business Licence, which serves as proof of your business name registration. Keep it safe for banking, contracts, and tax purposes.
Renewing or Changing Your Trade Name
- Renewal: Trade name registration lasts for 5 years. You must renew it before it expires to keep it active.
- Changes: If you move, change ownership, or modify your business name, you must file a new registration.
Does Trade Name Registration Protect Your Name?
No — registering a trade name does not grant exclusive rights or trademark protection. Other businesses can use a similar name.
If you want to secure exclusive rights to your business name or logo, consider registering a trademark with the Canadian Intellectual Property Office (CIPO).
Key Takeaways
- Trade name registration is mandatory for anyone operating under a name other than their legal name.
- Registration is quick and affordable through ServiceOntario.
- Your trade name registration is valid for 5 years and must be renewed.
- To protect your brand name legally, register a trademark in addition to your trade name.
Final Thoughts
Trade Name Registration Ontario is a small but significant step in establishing your business legally and professionally. Whether you’re a freelancer, small business owner, or growing corporation, this process helps you build credibility, gain customer trust, and comply with Ontario’s business laws.
