In the ever-evolving world of YouTube content creators, few duos have managed to captivate audiences as consistently and authentically as Sam and Colby. Known for their paranormal investigations, emotional storytelling, and daring adventures, these two best friends have built more than just a massive online following—they’ve created a community, a brand, and a movement. One of the most visible representations of that movement is their clothing and lifestyle brand, XPLR Merch.
Who Are Sam and Colby?
From Kansas to Global Fame
Sam Golbach and Colby Brock are childhood friends from Overland Park, Kansas, who rose to internet stardom by doing what they loved: creating content. They started on Vine, posting short, humorous videos that quickly gained attention. However, after Vine shut down, they made the move to YouTube—and that’s where their true evolution began.
Over the years, their content shifted from comedy and pranks to something much deeper: urban exploration, paranormal investigations, and personal development. They became known for entering abandoned hospitals, haunted asylums, and mysterious locations—always with a camera, a sense of curiosity, and a drive to explore the unknown.
What sets them apart is not just the scares, but the emotional vulnerability they bring to their videos. They often talk about mental health, fear, personal growth, and the power of belief—all of which helped form the foundation of their brand, XPLR.
What Does XPLR Mean?
XPLR stands for “Explore”—a simple word, but one with deep meaning in the world of Sam and Colby. To them and their fans, it represents more than just exploring physical places. It means exploring:
- The unknown
- Your fears
- Your mind
- The world beyond the surface
It’s a philosophy: encouraging people to face challenges, go beyond their limits, and live life curiously and fearlessly.
The Birth of XPLR Merch
As their fanbase grew, it became clear that their audience wanted more than just videos—they wanted a way to connect with the duo on a deeper level. That’s how XPLR Merch was born.
Originally starting as basic fan merchandise, the brand has since evolved into a full-scale lifestyle and streetwear line that reflects the themes of their content: fearlessness, exploration, mystery, and self-discovery.
XPLR Merch includes:
- Graphic T-shirts and hoodies with haunting, bold designs
- Limited edition collections themed around specific investigations or series
- Accessories like hats, beanies, bags, and bracelets
- Posters and physical keepsakes connected to their YouTube storylines
Each product is more than just clothing—it’s a statement.
Why Is XPLR Merch So Popular?
1. Connection to a Powerful Narrative
Sam and Colby aren’t just selling clothes—they’re sharing a story. Their fans follow their real-life journeys of overcoming fear, challenging the unknown, and growing stronger. XPLR Merch gives fans a way to be part of that story and wear their shared values.
2. Exclusivity and Limited Drops
Many XPLR collections are released as limited-time drops, meaning once they’re gone, they’re gone. This creates hype and urgency, and fans love being able to own something rare that connects them to a specific moment in Sam and Colby’s journey.
3. Emotional Meaning Behind the Designs
Each item in XPLR Merch is designed with symbolism. Whether it’s referencing a haunted location, a philosophical message, or a moment of personal growth, fans often feel an emotional connection to the items they purchase.
4. Community and Identity
Wearing XPLR Merch is like wearing a badge of honor. It says, “I’m not afraid to explore. I believe in growth. I’m part of something bigger.” This sense of belonging is what makes the brand so much more than apparel.
5. High-Quality, Trendy Designs
From a fashion standpoint, XPLR Merch holds its own. The clothing uses quality materials, and the style aligns with modern streetwear aesthetics—bold, minimal, slightly gothic, and definitely eye-catching. It appeals not only to fans, but also to those who appreciate expressive, alternative fashion.
The Deeper Meaning of XPLR
XPLR isn’t just about haunted houses or cool hoodies. At its core, it’s a mindset. Sam and Colby often use their platform to promote:
- Facing mental health challenges
- Breaking through fear-based limitations
- Seeking truth in a world full of unknowns
Their motto—“Face your fears, grow through what you go through, and explore everything”—resonates deeply with their audience, especially young people navigating a complex world.
XPLR Merch is a tangible way to carry that mindset into daily life. Whether you’re struggling with anxiety, chasing dreams, or just looking for meaning, wearing the brand can serve as a reminder to stay curious and brave.
Final Thoughts
Sam and Colby are more than entertainers—they’re storytellers, motivators, and community builders. Through their YouTube channel, they’ve inspired millions to think differently about fear, life, and what lies beyond the physical world. And through XPLR Merch, they’ve turned those messages into something fans can carry with them every day.
If you’ve ever watched one of their investigations and felt the thrill of the unknown—or found yourself inspired by their honesty and growth—then XPLR is more than a brand. It’s a piece of your story too.
